DEFINE
We clarify your purpose, audience and position. Why should someone choose you?
3Y3 BRAND LAB / ALESSANDRO FORTEBRAND STRATEGY FOR PRODUCTS & SERVICES
MAKE YOUR
VALUE VISIBLE.
You work directly with me to build a brand from the first idea or make an existing one stronger. From the product to the way you tell its story, every decision should make its real value clear.
LET’S TALK ABOUT YOUR BRAND ↗TURNING VALUE INTO PERCEPTIONSCROLL TO EXPLORE ↓
Think like
a brand.
Whether you sell a product, a service or your own expertise, every choice sends a signal. Your offer, price, words, website and customer experience should all lead to the same impression.
REAL VALUE ≠
PERCEIVED VALUE
PERCEIVED VALUE
The gap is the difference between what you actually deliver and what people believe it is worth. My work is to find where that value gets lost and bring the two closer together.
02 / WHO I AMI’M ALESSANDRO
I’M ALESSANDRO
FORTE.
I have built luxury brands from the inside, from product and production to international distribution and retail. Now I am building Techno Studios, my own fashion brand.
18+YEARS BUILDING BRANDS
1,000+RETAILERS, INCLUDING LUXURY DEPARTMENT STORES
14MONOBRAND STORES
I created 3Y3 Brand Lab for people starting a brand, for those who want to give an existing one a clearer identity, and for professionals who sell a service but want to think like a brand.
ONE PERSON. THE EXPERIENCE OF AN ENTIRE COMPANY.GET TO KNOW ME ↗
03 / WORKING TOGETHERI WORK WITH YOU.
I WORK WITH YOU.
ON THE WHOLE BRAND.
I stay close to the decisions, from the first conversation to the details people actually see and experience. We focus on what your brand needs now.
ALIGN
We shape the offer, product or service and price around that position.
EXPRESS
We bring it into your identity, story, imagery, website and communication.
DELIVER
We carry it through retail, digital and each customer interaction.
Starting from an idea or refining a business that already exists, I help you see the whole picture and decide what to do next.