3Y3BRAND LAB
A creative director bringing fashion, eyewear, campaign and retail into one brand world
3Y3 BRAND LAB / ALESSANDRO FORTEFOR PRODUCTS, SERVICES, FOUNDERS & BUSINESSES

MAKE YOUR
VALUE VISIBLE.

Across industries, you work directly with me to build a brand from the first idea or make an existing one stronger. From the product to the way you tell its story, every decision should make its real value clear.

LET’S TALK ABOUT YOUR BRAND ↗
TURNING VALUE INTO PERCEPTIONSCROLL TO EXPLORE ↓
01 / THE IDEA

Think like
a brand.

Whether you sell a product, a service or your own expertise, every choice sends a signal. Your offer, price, words, website and customer experience should all lead to the same impression.

REAL VALUE ≠
PERCEIVED VALUE

The gap is the difference between what you actually deliver and what people believe it is worth. My work is to find where that value gets lost and bring the two closer together.

02 / WAYS TO WORK TOGETHER

WHERE IS
YOUR BRAND NOW?

Two starting points. One objective: make the value of your business clear, coherent and desirable.

A creative director and founder building a complete brand world01 / FROM IDEA TO BRAND

BUILD A
BRAND.

You have an idea, a product or a service. We turn it into a brand people can understand, remember and choose.

EXPLORE THE PATH ↗
A mature brand being reintroduced through campaign, fashion and retail02 / FROM VALUE TO PERCEPTION

REPOSITION
A BRAND.

The value is there, but the way people see it no longer matches. We close that gap.

EXPLORE THE PATH ↗
NOT SURE WHAT NEEDS TO CHANGE?START WITH A BRAND AUDITDIAGNOSE THE GAP ↗
03 / WHO I AM

I’M ALESSANDRO
FORTE.

For more than 18 years I have built brands from the inside, connecting product, production, identity, distribution, retail and digital.

I created 3Y3 Brand Lab to bring that complete point of view to founders and businesses, whether they are starting, correcting or repositioning a brand.

ONE PERSON. THE EXPERIENCE OF AN ENTIRE COMPANY.GET TO KNOW ME ↗
3Y3 World monobrand eyewear store in Saint Tropez
3Y3 WORLD / MONOBRAND RETAIL
Black Techno Studios T-shirt displayed in its showroom
TECHNO STUDIOS / AN INDEPENDENT FASHION BRAND
04 / WHAT I CAN HELP YOU WITH

FROM AN IDEA TO A BRAND PEOPLE CAN
FIND, UNDERSTAND AND CHOOSE.

For products, services, founders and businesses across industries. We start from what your project actually needs.

01

BUILD A NEW BRAND

Turn an idea, product or service into a clear position and complete brand.

02

BRAND IDENTITY DIRECTION

Define the story, tone and visual direction that make the right value visible.

03

POSITION OR REPOSITION

Clarify who the brand is for, why it matters and how it should be perceived.

04

LAUNCH A PROJECT

Align offer, price, communication and experience before going to market.

05

DIGITAL PRESENCE

Make website, content and communication express one coherent brand.

06

SEARCH AND AI VISIBILITY

Make the brand and its expertise easier for search engines and AI systems to understand.

WHAT YOU ARE WORTH AND HOW YOU ARE PERCEIVED SHOULD MATCH.

LET’S ALIGN
VALUE AND
PERCEPTION.

START A CONVERSATION ↗