PRODUCT & COLLECTION
Turning an initial idea into products people can recognize, desire and buy.
EXPERIENCE / 18+ YEARS OF BRAND BUILDINGBUILT FROM
BUILT FROM
THE INSIDE.
I did not learn brand building from presentations. I learned it by making the decisions, taking the risks and living with the results.
TELL ME WHAT YOU ARE BUILDING ↗
18+YEARS BUILDING BRANDS
1,000+RETAILERS REACHED
14MONOBRAND STORES
FROM A PRODUCT IDEA
TO A COMPLETE BRAND SYSTEM.
I co founded and grew a luxury eyewear brand from its first idea into an international business. That meant much more than defining an image. It meant developing products, choosing factories, building collections, setting prices, opening distribution, creating stores and keeping every part of the experience coherent.
The result was a brand distributed through more than 1,000 retailers and supported by 14 monobrand stores. The real lesson was simple: a brand becomes credible when every business decision supports the same perception.
02 / WHAT I HAVE DONETHE WHOLE JOURNEY.
THE WHOLE JOURNEY.
NOT ONE PIECE OF IT.
IDENTITY & POSITION
Deciding what the brand should mean, who it is for and why it deserves attention.
PRODUCTION & FACTORIES
Connecting ambition with materials, manufacturing, quality, cost and delivery.
INTERNATIONAL DISTRIBUTION
Building a commercial story strong enough to travel across markets and retailers.
MONOBRAND RETAIL
Translating the promise into physical spaces where every detail shapes perception.
DIGITAL & E COMMERCE
Making the same brand clear online, from content and campaign to conversion.
03 / 3Y3 WORLDEXPERIENCE
EXPERIENCE
PUT TO WORK.
Today, through 3Y3 World, I help other brands develop eyewear from concept to production. I bring together product direction, factory research, prototyping, quality and brand coherence according to what each project actually needs.
EXPLORE 3Y3 WORLD ↗
04 / TECHNO STUDIOSSTILL BUILDING.
STILL BUILDING.
STILL DECIDING.
Techno Studios is my current fashion brand. I work on product, textiles, identity, pricing, e commerce and communication. It keeps my thinking connected to the reality every founder faces: every choice costs something and every signal changes what people perceive.
EXPLORE TECHNO STUDIOS ↗I SEE THE BRAND
AND THE BUSINESS
AT THE SAME TIME.
You do not need separate opinions that never meet. You need a clear point of view across the offer, position, identity, product, communication and customer experience.
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